Bye-Bye Brazilian Blowouts: The Next Big Brazilian Hair Trend is Beleza Natural - Forbes

Brazilian blowouts are all the rage in the US, but the ladies down south are ditching the toxic treatment for “Natural Beauty” to the tune of 87,000 converts a month. That’s how many clients Beleza Natural, Brazil’s first and only beauty salon dedicated to black hair, sees per month – and that’s just for their flagship Super-Relaxer treatment.
Co-founder and CEO Leila Velez prefers “kinky hair” as the translation, and she insists it’s about capillary structure, not skin color. For 70% of Brazil’s almost 200 million citizens – a big melting pot of indigenous, African and European descendants – their hair is anything but straight.

Interesting.

Bye-Bye Brazilian Blowouts: The Next Big Brazilian Hair Trend is Beleza Natural - Forbes

Brazilian blowouts are all the rage in the US, but the ladies down south are ditching the toxic treatment for “Natural Beauty” to the tune of 87,000 converts a month. That’s how many clients Beleza Natural, Brazil’s first and only beauty salon dedicated to black hair, sees per month – and that’s just for their flagship Super-Relaxer treatment.

Co-founder and CEO Leila Velez prefers “kinky hair” as the translation, and she insists it’s about capillary structure, not skin color. For 70% of Brazil’s almost 200 million citizens – a big melting pot of indigenous, African and European descendants – their hair is anything but straight.

Interesting.

  1. complexitii posted this

complex /adj., –adjective

so complicated or intricate as to be hard to understand or deal with

thoughtful //
creative //
destructive //
cruel //

"Tawbut nee Gunci Mundo.
Mundo Wigo."

"Thank you, Great Spirit.
The Creator is good."

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